Rudy's Vegan Butcher
Visual identity
Story
In 2019. Rudy’s Vegan Diner opened its doors in Camden. Also referred to as ‘Rudy’s Dirty Vegan Diner, the restaurant serves Rudy’s signature veganised versions of classic American diner food, including its Ultimate Burger, a take on the classic hamburger with a grilled soya beef mince patty: the Rubenz sandwich with seitan pastrami on fresh rye bread: Mac ‘n’ Cheez and dairy-free freakshakes.
In 2020, the adjoining Rudy’s Vegan Butcher launched, serving meat-free alternatives such as pastrami, baycon and meatballs. Products can be ordered online for click and collect, and the menu is also available for select North London postcodes alongside DIY kits for creating Rudy’s dishes at home.
Rudy’s Vegan Butcher products are made in Britain. It runs a state-of-the-art factory in Lancashire. There are few industries that are growing as rapidly as vegan food. Rudy’s Vegan Butcher is producing some incredible innovation, but we know it’s not enough to have a great product. We need to build a memorable brand. One that stands out in the vegan and flexitarian market.