360 Art Director with 25 years of relevant creative and digital experience in Music and Fashion industries.
Takasago Chinese New Year
Experience the mesmerizing Lunar New Year 2025 tribute by Takasago, the first Fragrance House in Asia, as we welcome the Year of the Snake.
The Snake’s Dance
by Callies Alexis
From Tokyo to Shanghai, Takasago invites you to follow the dance of the Snake in celebration of the Chinese New Year.
In Chinese astrology, the Snake is a symbol of wisdom, intuition and transformation. It is closely associated with the concept of yin and yang, embodying the interplay of opposing forces in the universe. Representing both the feminine Yin energy and the masculine Yang energy, the Snake symbolises the harmony and balance that comes from these dualities.
In traditional Chinese culture, the Snake evokes a sense of both awe and caution. Admired for its intelligence and graceful movement, it is also seen as a symbol of danger and unpredictability.
Charming demeanor and magnetic presence : the Snake is known for its ability to attract and captivate with its charm and charisma.
This Chinese New Year, let the Snake inspire us to embrace change, seek wisdom and find harmony amidst the complexities of life.
Takasago New Year wishes
To celebrate the New Year, TAKASAGO, the renowned Japanese perfumer, collaborated with Alexis Callies to design a series of unique visuals that inspired an exclusive film. Printed and showcased in elegant gift boxes, these creations, blending poetry and visual innovation, will be sent to over 600 privileged contacts worldwide, reflecting the elegance and excellence that define TAKASAGO’s identity.
Bloom by Alexis Callies
Takasago invites you to embark on an enchanting journey through the cherry blossom song.
Paris
New York
Dubai
Rio de Janeiro
Shanghai
Mumbai
6 perfume capitals in bloom, carried away by the Sakura blossoms.
As a Japanese symbol of youth, rejuvenation and rebirth, the Sakura flower is a reminder to always hope and live life to the fullest.
Now more than ever,
It’s time to bloom.
Sony Music Showreel 2023
Artificial Intelligence
