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Armed with a degree in Multimedia Engineering, Alexis Callies joined REEF company in 2000, the first internet ware firm based in San Francisco and created by Philipp Brawerman (Sisco System Founder) as Associate Project Manager. Alexis was charged with working on the first CMS platforms for FNAC.COM, LE MONDE, PHILIPS, VIVENDI.
Quickly snapped up by the “New Media” department at SONY MUSIC France in 2001, alongside Julie Demarigny, Alexis was made e-Marketing Manager & Digital Content Manager.
At SONY, he started overseeing image and development of “Artist” websites, in addition to creating digital content. Alexis then began developing online marketing operations, which included, creating and nurturing the image, promotion and visibility of artists online. For 6 years, Alexis worked on the releases of Sony Music albums, under a variety of labels, which covered working with Brand Partnerships, Marketing Operations, Online Promotions, and Sales Operations.
In 2007, a meeting with Marc Thonon, Producer and Director of the “Atmosphériques” label, led him to an opportunity to leave Sony Music to concentrate on the development of label artists, in the capacity of Multimedia Manager, directing digital strategy for artists such as; Joseph d’Anvers, Louis Chedid, Wax Tailor, Abd Al Malik, Axe Riverboy, Charlie Winston, etc…
By 2009, it was time to take the training wheels off, and Alexis founded A.C.E. Company, rejoining SONY MUSIC as a freelance Creative Director, where he is responsible for Artistic Direction, Event solutions, Creative contents, Recordings and also Digital Project Management. At the same time, directing all creative work relative to SONY Endorsement/Co-Branding/Sponsorships deals with a multitude of diverse brands, such as CACHAREL, DIOR, GIVENCHY, AUDI, FIAT, SONY, SAMSUNG, LOTUS, CREDIT MUTUEL, MC DONALDS, SONY…
Simultaneously, Alexis cofounded SELEKTER.COM, the first human powered music recommendation website. Leading the project as a CTO (Technical Direction) he is also highly involved with the business development of the company.
A.C.E Company continues to grow and diversify, now offering creative services, Event & Music production / Sound Design by producing and promoting talented composers through his label for a wide variety of brands, labels artists and individuals.